COS Fragrance Collection
Breve resumen del proyecto
COS is a contemporary fashion brand belonging to the H&M group, renowned for its focus on timeless design, minimalism, and high-quality materials. Its collections combine functionality, architecture, and a refined aesthetic, resulting in products designed to last beyond fleeting trends.
Overview
Client:
COS
Year:
2026
Industry:
Beauty & Fashion
Services:
Packaging, Product design
Challenge
The challenge was to design a perfume collection that could seamlessly integrate into the COS visual universe, translating the brand’s principles of simplicity, timelessness, and sophistication to a new product. The challenge lay in developing a packaging system capable of communicating different olfactory personalities through a unified graphic identity, while maintaining the balance between expression and restraint characteristic of COS.
Solution
A conceptual collection was developed, consisting of three fragrances inspired by the essential moments of the day: Dawn, Noon, and Dusk. Each perfume adopts a specific color palette and a graphic composition based on overlapping geometries that evoke the path of light and the passage of time. Typography, editorial hierarchy, and materiality are integrated into a consistent visual system that reinforces the serene and architectural character of the collection, offering a contemporary interpretation of how a fragrance line could materialize within the COS universe.
