Hi i’m Pablo Fernández, a graphic designer and founder of Ganzúa Studio, an independent studio where I work on projects involving brand identity, art direction, typography, publishing and visual design.

I see design as a way of researching, organising and communicating ideas. I’m particularly interested in what lies behind an image: the symbols, cultural references, typography, proportions and decisions that ensure an identity not only looks good, but also has something to say.

My process begins with research and conceptualisation to create clear, coherent visual solutions with a distinct identity. I combine conceptual thinking with the precision of graphic design and tools such as 3D to explore new ways of representing and communicating an idea.